Kids are picky, fickle little creatures, and honestly, that’s a big part of their charm. The toys they want are ever-changing, and it can be seriously hard to keep up with what trend is cool and what’s “Ugh, so lame, Mom.” Thankfully, there are people out there whose job is to figure out what our kids want before it’s sold out and going for the price of a small car on eBay.
This year, the trends at the Toy Fairs were pretty exciting, trending towards all things surprise and magic, but updated from recent blind box toys to include surprises that are actually a part of the experience of play, not just the opening of the toy. There are also a ton of toys based on television shows like Bluey, Baby Shark, and Gabby's Dollhouse. Our own Toy of the Year awards showed that magic and animals are a huge trend!
Games are also making a big comeback after taking a turn in 2021 — which was likely a rebellion against all the board games we all played in 2020.
We know that these lists are really overwhelming, but that's where we come in. It's our jobs to sift through the lists, cross-check them against one another, and determine what it is that your kids really want. And so far? Pretend play, Magna-Tiles, and classics like Barbies and board games are making the biggest splash.
While we're not ashamed to admit we pumped our own children for intel, it's not an approach we recommend you take. We got hours-long responses about what game this YouTuber loves, which toy is being played by that TikTokker, and what toy this Twitch streamer just reviewed. They're precious hours of our lives we'll never get back, but hey, it was invaluable to us to hear recommendations right from the kids themselves.
We've combed these lists ourselves, as well as used our own research and experiences to share the very best, most engaging, and totally trending toys for kids that they'll be obsessing over.
Moose Toys have some real magical mojo, and this year, they really hit it out of the park. The Magical Mixies Crystal Ball is a step up from last year's cauldron.
There's a lot happening with this toy: it's a crystal ball that lights up and has "eerie smoke" (glycerin steam), and kids use their magic wand to make a surprise creature appear. That creature has over 80 sounds and reactions, acting a bit like a Zoltar or Magic 8 ball. Kids can do it over and over again, and the crystal ball also doubles as a night light!
Not many pretend play toys have delighted our testers as thoroughly as this spaceship. It's a wooden, puzzle-style build, with lights, sounds, and projectors. The inside has this cool, hologram/Trekkie-style screen that makes kids feel like they're really doing something special — and they are — they're flexing creative muscles.
The only drawback is that you'll have to flex your muscles to move it, because it is heavy.
We think this is one of the best toys for kids today, not only because it gets kids active and outside but because it's fantastic for kids with lower-body mobility issues. It lets more kids just be kids, having a good time finding puddles to run through.
Radio Flyer is notoriously sturdy, so this ride-on will take its licks and be ready to pass down to another kid.
Your future Judy Chicago or Kehinde Wiley could get their start with this light-up drawing board by Crayola. This enchanting coloring toy illuminates your children's artwork, inspiring them to create more and more illustrations. Powered by three AA batteries, this board utilizes washable color gel markers that create bright and bold lines that your kid will absolutely adore.
5
Hot New Ride-On
Flybar Flybar 6 Volt Battery Powered Bumper Car Blue with LED Lights
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Hot New Ride-On
Flybar Flybar 6 Volt Battery Powered Bumper Car Blue with LED Lights
Got a little future daredevil on your hand? Why not get them one of these very slow (1mph) bumper cars? It's battery-charged and controlled via dual joysticks under each hand.
Just make sure that your child is at least 18 months old, and always strapped in and buckled before setting them loose to annoy the cat and each other. They will have tons of fun, though.
Have a little future veterinarian on your hands? This Playmobil set is just the thing for them. Made of more than 80% sustainable materials, this 347 piece set includes everything from the clinic with actual stalls to a pulley system, heat lamps, and row boat! There's also an AR component where kids can learn all about the animals and the environment.
I am in my 30s, and this game still slaps. Imagine if the traditional games of the floor is lava, Twister, and 4-square had a baby. That's this game. You're given a variety of colored squares that you can set up indoors or outdoors, and a spinner that corresponds to those colors. Whichever color the spinner lands on, you cannot step on that color. It's exactly as fun as you think.(Just as fun for adults, but not recommended as a brewery game for obvious vestibular reasons.)
Squeezy interactive dumplings are a bit reminiscent of Wowwee's Fingerling toys, except these are much cuter. You squeeze their little cheeks, and its little body pops right out of the head, and the eyes move up and down.
We promise it's nowhere near as strange as it sounds. It's positively sweet, and kids are going wild for it. (Mine certainly are.) These are available for preorder right now, shipping the week of Nov. 15. 2021.
Remember the bottle trend from a few years ago where kids were trying to flip a half-full bottle of water to land on its base? It's like that, with the addition of having a dart element to it. Also, it's way easier to land these darts.
The darts are built with suction cups that stick pretty well to most-surfaces without damaging them. How do I know? My kids landed their darts on my oh, so brand-new television ... and it was fine.
If you want to see your child cackle with glee, get them this remote control shark. It chomps as it goes, and it's actually pretty quick. Don't worry, it's light and doesn't hurt when your child inevitably chases you down while you're cooking dinner one evening. It's a cat's worst nightmare, but they're good at hiding.
Got a body-curious kid? This is the toy they need. Not only is it a fun squishy toy, but it also properly labels each part of the body in plain and simple English. It’s informative and a real riot for kids who are into it.
Plus, it comes with tweezers to get the organs out, which is gross and cool.
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Best Interactive Pokemon
Pokemon Pokemon Electronic & Interactive My Partner Charmander
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Best Interactive Pokemon
Pokemon Pokemon Electronic & Interactive My Partner Charmander
I got to see this toy in action at a toy preview, and I couldn’t wait to get my hands on it. Sure, ostensibly I am “buying this for my 10-year-old,” and “it’s for her,” but? It’s Charmander, and he reacts to touch and sound, and he lights up!
This is going to be another sellout, folx, so throw a raspberry and catch it soon.
I promise this isn't as gross as it sounds. In fact, it's quite a nifty learning experience. It comes with a voucher to have caterpillars shipped right to your door (which is as gross as it sounds) and everything you need to grow some beautiful monarch butterflies. Watch your kids take in the wonder of their transformation while they are truly learning from life in action.
So your kids aren't old enough to create their own Twitch channel, but they watch enough online content that they're desperate to make their own videos? They need this camera.
It comes with the software needed, and your kids can toggle between backgrounds, learn editing skills, and generally become an indie film director in your very own living room. It's a great way to build creativity while learning a valuable skill.
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Affordable Cute
WowWee Pixie Belles - Interactive Enchanted Animal Toy
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Affordable Cute
WowWee Pixie Belles - Interactive Enchanted Animal Toy
The cutest fox on the block! This pixie toy lights up and makes noise as a fun little interaction! Kids are loving how easy these are to play with and have hanging out, and parents love how affordable they are.
This is one of the coolest toys I got to play with this year. This basketball is standard weight and size, but thanks to the addition of super-bright LED lights on the inside, the whole thing glows with a radiant golden light. This is a ton of fun for twilight or nighttime play.
Your little engineer will be able to unleash their creativity and innovation with this Gravitrax Marble Run. The 122-piece starter set can be assembled in infinite ways. This superior marble-run system combines kinetics, magnets, and design creativity to propel the marbles in different directions.
Your child will be obsessed with finding new ways to put it together. Once they've mastered the starter set, you can purchase extra pieces to create a unique system all their own.
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Best Coloring Toy
Easy Playhouse Easy Playhouse Fairy Tale Coloring Pages Castle
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Best Coloring Toy
Easy Playhouse Easy Playhouse Fairy Tale Coloring Pages Castle
We're all trying to be just a little bit better to the planet, and that can start by decreasing the amount of plastic toys we buy our kids.
This cardboard castle lets kids do the work of decorating it, thanks to the coloring-pages exterior. And it should be noted that just because it's cardboard doesn't mean it's not sturdy. Think of all the boxes your kids keep around for months and months just because they've determined it's the perfect theatre/mailbox/veterinary office.
If you haven't noticed, tie-dye was a big trend that took off during the height of the pandemic. This simple one-step tie-dye kit will get them in on this creative trend.
With bright, vibrant colors, your kiddo can craft one-of-a-kind designs that will last through a few tumbles in the wash.
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Best Swing
OMNISAFE OMNISAFE LED Lighted Swing with Adjustable Rope
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Best Swing
OMNISAFE OMNISAFE LED Lighted Swing with Adjustable Rope
LED lights for kids is a huge trend that is expanding into all their toys. This astonishingly affordable swing has battery-powered LED lights in the seat that will glow like magic in the dark of the evening.
Cat Bowen has been writing about all things parenting for well over a decade. She spends her days researching, reviewing, and testing everything from strollers to breast pumps to changing tables. Her work has been featured in Romper, Bustle, and franchised across dozens of media outlets. In her spare time she loves volunteering at her kids' schools, reading everything she can get her hands on, running, and cooking for her family.