15 Woman-Owned Brands to Support That’ll Make Your Life Better
Support woman-owned brands now and forever.
For nearly 50 years, Roe v. Wade protected a person’s constitutional right to an abortion. In June of 2022, the Supreme Court overturned the landmark decision. As a result, 14 states have banned or heavily restricted abortion, with others following suit with bans that have been blocked in court. The reversal of abortion rights has forced medical risk and economic hardship upon those affected and has rightfully been met with public outcry and nationwide protests.
While we may be a product recommendation site, we believe in women having the right to choose what’s best for them. There are tons of ways everyone can get involved and continue the fight for reproductive rights. You can join a local march, share information on social media, donate to organizations like The National Network of Abortion Funds and Planned Parenthood, and shop women-owned brands to support female business owners in these uncertain times.
From beauty essentials to tasty wines to mom-approved goods, we’ve rounded up 15 women-owned brands to support not only right now but forever more.
Lived Tinted
Live Tinted is the first South Asian-owned brand to grace Ulta’s shelves. The beauty brand’s owner, Deepica Mutyala, went viral thanks to her red lipstick hack video in which she used red lipstick as a color corrector. This video, along with community feedback, led to the creation of the brand’s Huestick Corrector, a 4-in-1 multistick that can be used on eyes, lips, and cheeks.
➥ Best Pick: Huestick Corrector, $24
Partake Foods
When her daughter was diagnosed with severe food allergies and was unsatisfied with the available food options for people with allergies, Denise Woodard founded Partake Foods. The company makes allergen-friendly products for everyone to enjoy. The soft-baked version of their signature chocolate chip cookies is made with only 2.5 grams of sugar per cookie and has a chewy, chocolatey flavor.
➥ Best Pick: Soft Baked Chocolate Chip Cookies, $17
Girlfriend Collective
Girlfriend Collective is a female-founded athleisure wear company with a focus on sustainability. It uses ethical manufacturing and recycled materials to make its products. This pair of leggings has all the features of the brand’s best-selling compressive legging — squatproof, sweat-wicking, and high-level compression — but with a ribbed texture and made from 83% recycled plastic bottles.
➥ Best Pick: Compressive High-Rise Legging, $78
Oui the People
Oui the People is a shaving and body care brand with thoughtfully designed products to make you feel great in your own skin. Made of stainless steel, they designed their single-blade safety razor to give you a close, smooth shave without those pesky ingrowns and razor burns making an appearance.
➥ Best Pick: Rose Gold Sensitive Skin Razor, $85
Parachute
This brand was founded by Ariel Kaye with the goal of creating high-quality, affordable home goods that are easily accessible. This machine-washable mini linen box quilt can be used in your little one’s crib, in their stroller while out on a walk, or for tummy time.
➥ Best Pick: Toddler Linen Box Quilt, $129
Supergoop!
Holly Thaggard founded Supergoop! with the mission to make sunscreen for everyday use and safeguard against skin cancer. You can shop a variety of SPF-filled products to protect your face and body from harmful rays without worrying about a white cast, greasiness, or breakouts, like their fast-absorbing PLAY Everyday Sunscreen SPF 50.
➥ Best Pick: PLAY Everyday Sunscreen Lotion SPF 50, $34
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Omsom
Sisters and cofounders Vanessa and Kim Pham created Omsom to bring Asian flavors to your pantry without dilution. The Southeast Asian Omsom Sampler is one of their best-selling products. It includes six starter packs filled with all the aromatics, sauces, and seasonings needed to make Vietnamese lemongrass barbecue, Thai larb, and Filipino sisig — just add veggies and protein. In total, you can make a total of 16 delicious meals with this sampler.
➥ Best Pick: Southeast Asian Omsom Sampler, $29
Blume
Founded by sisters Taran and Bunny Ghatrora, Blume seeks to destigmatize acne, puberty, periods, and sex ed, and offers skin, body, and period care products. Their top-selling Meltdown Acne Oil is made with clean ingredients, including rosehip seed oil, and will leave your skin feeling hydrated and clear, not dry or oily.
➥ Best Pick: Meltdown Acne Oil, $52
LYS Beauty
LYS Beauty was the first Black-owned clean makeup brand sold at Sephora. Founder and CEO Tisha Thompson is a trained makeup artist and has over 15 years of experience in the industry. LYS Beauty sells some of our favorite inclusive complexion products – like the Triple Fix Serum Foundation which comes in 35 shades. Plus, LYS Beauty is highly affordable with each product costing under $30.
➥ Best Pick: Triple Fix Serum Foundation, $24
Prados Beauty
As a descendent of Yoeme and Nʉmʉnʉ people, Cece Meadows founded Prados Beauty to bring awareness to Indigenous people. The beauty company has a variety of brushes, lashes, skincare, and colorful palettes to shop. These reusable face pads are made from 100% recycled hemp and bamboo and come with a wash bag and bamboo holder.
➥ Best Pick: Prados Beauty Bamboo Eco Face Pads, $35
Topicals
Fight dark spots and support a BIPOC-owned skincare brand when you purchase this popular serum. Cofounders Olamide Olowe and Claudia Teng created Topicals to make you feel good about your skin with science-backed products. This lightweight serum can be used daily and reduces discoloration, marks, scars, and spots for all skin shades.
➥ Best Pick: Faded Serum for Dark Spots & Discoloration, $38
McBride Sisters Wine Company
Winemaking sisters Andréa and Robin McBride produce premium wines in New Zealand and California and lead the largest African American winery in the United States. The McBride Sisters’ Collection Black Girl Magic Trio is the wine brand’s most popular set and features three bottles of fruit-forward, balanced wines — a riesling, a rosé, and a zinfandel. Cheers!
➥ Best Pick: McBride Sisters Collection Black Girl Magic Trio, $65
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OUAI
The founder of this best-selling haircare brand is celebrity hairstylist Jen Atkin — a longtime friend of the Kardashian-Jenner clan. If you want salon-quality hair at home without the hefty price tag, OUAI products have got you covered. This scalp and body scrub can be used to tackle buildup on your scalp and nourish dry skin.
➥ Best Pick: Cleansing Scalp & Body Sugar Scrub, $40
Piecework Puzzles
Rachel Hochhauser and Jena Wolfe started the puzzle company after accidentally discovering their love of puzzles while being rained in for a long weekend.
The Trippy Twosome includes their Psychedelicatessen puzzle, which features deli favorites like pastrami, bagels, and pickles all in hypnotic color, alongside their best-selling Bread Head puzzle that’s dedicated to, you guessed it, bread with everything from rye to rolls on a tie-dyed background.
➥ Best Pick: Cat Person, $38
Milk Bar
Christina Tosi is the founder, owner, and CEO of Milk Bar, the famous dessert shop that produces tasty, unique treats. Their signature Milk Bar pie has a gooey, salty-sweet filling and an oat-cookie crust. It is one of their most popular desserts and can be shipped nationwide.
➥ Best Pick: Milk Bar® Pie, $53
Elisabeth Narine is an Associate Editor at Best Products where she researches gift ideas for every occasion — her work can also be found on BuzzFeed and Forbes Vetted. When’s she not writing, she enjoys rewatching her favorite TV shows and cooking with her boyfriend.
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