The 5 Best Shampoos for Gray Hair, According to Celebrity Hairstylists

Kérastase earned major snaps from Gregory (and nearly 5,500 five-star ratings on Amazon and hundreds of Sephora reviewers), who consider it the best shampoo for gray locks. And with a moderate price point and an impressive ingredient list, we knew this was our best overall pick.

Brassy, aka the warm yellowing of hair, is the enemy of icy-cool gray strands, and this ultra-violet shampoo delivers a fantastic solution. Gregory calls it her top pick for anyone with gray, white, or bright platinum-blonde strands. She says, “It has a great neutralizing tone that doesn’t over-deposit while keeping the hair in great health, conditioning your hair along the way.”

We're also impressed that Blond Absolu contains hyaluronic acid, which experts previously told us is one of the most underrated ingredients for hair. In our guide to hyaluronic acid for hair, every hairstylist and dermatologist we spoke with commended the ingredient because it eliminates frizz, calms inflammation, and strengthens all hair types.

More: Epilators 101: What Are They, Benefits, and Dermatologist-Loved Products

Gregory is also a fan of L’Oréal’s professional hair care line, but, we’re unable to purchase it from a legit retailer as regular folks. Luckily, the main L’Oréal line we all know and love sells an impressive purple shampoo designed with gray hair in mind. And with more than 13,430 five-star Amazon reviews and a budget-friendly price tag, we knew this product deserved a spot on our list.

Whether rocking a head full of gray hair or sporting a salt-and-pepper look, this cheap shampoo has users covered. To quote one enthusiastic 5-star Amazon review, “L’Oréal EverPure is great for my graying hair. Not all of my hair is gray, and EverPure has toned down the color. It blends nicely and looks like a salon did the color!!”

And get this: Whenever someone decides to switch up their current hair color, they won't have to push this shampoo to the back of their shower caddy. Its formulation is also compatible with brown, blonde, silver, and bleached hair.

Butler, who counts Claire Danes and Kate Upton as clients, adores Better Not Younger's entire haircare line and suggests cleansing with their Silver Lining Purple Shampoo. He loves the texture and that the shampoo (and matching hair mask) are super moisturizing without being too heavy. Notably, he's impressed that after using this product, the final hair tone is cool, bright, and overall just perfect.

The sulfate-free shampoo was designed with gray and white hair in mind. Not only does it contain biotin, an MVP ingredient for fine hair, but there's nourishing burdock root, naturally moisturizing hops to smooth hair, and sage to rebalance congested hair follicles.

A bonus: This violet shampoo helps brighten and boost the hair's vibrancy while also preventing brassiness.

Lifeless hair got your loved one down? Then, surprise them with this popular shampoo for gray hair. Davines Heart of Glass is one of Gregory's favorite options because it provides a more subtle deposit of pigment that can be used every time someone shampoos — and it smells delicious.

Davines Heart of Glass Silkening Shampoo also deserves its namesake because it is chock-full of nourishing ingredients that immediately illuminate the hair. Notably, it gets the unique indigo-blue tint from a single ingredient: Colombian jagua fruit extract, which enhances cool- and warm-toned shades of gray and blonde.

Pro tip from Gregory: If someone has a very active lifestyle but only wash their hair a couple of times a week, first use a regular shampoo, such as a clarifying shampoo, to remove any dirt or product buildup.

Perkins works for Madison Reed and naturally, she’s a fan of their Daily Moisture Shampoo. That said, this anti-frizz shampoo is still an impressive option for anyone with gray hair because the included purple color shot benefits gray hair in need of toning, plus it also has extra moisture from argan oil.

We’re also impressed that it contains a blend of keratin, black spruce extract, and ginseng root extract to guard your giftee's stunning gray hair against harsh detergents and prevent their color from fading.

Online reviewers also echo Perkins’ positive sentiments, describing it as a nice, sulfate-free shampoo that provides intense hydration and minimizes frizz. “I can’t even remember how many shampoos I have tried, but this is the only shampoo that leaves my hair hydrated and smooth. I will never get another brand,” says one 5-star Ulta review.